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Squirrels&Bears
Home
About us
Services
Case studies
Blog
In the press
Contact
LET'S TALK
Home
About us
Services
Case studies
Blog
In the press
Contact
LET'S TALK
How it works: Website Domain Authority
Strategy and planning Petra Smith 25/09/2019 Strategy and planning Petra Smith 25/09/2019

How it works: Website Domain Authority

In our #howitworks series we focus on simple explanations of various aspects of small business, highlighting the basic facts, what works and what doesn’t.

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Review: Tailor Brands, branding tools for small businesses
Strategy and planning Petra Smith 25/08/2019 Strategy and planning Petra Smith 25/08/2019

Review: Tailor Brands, branding tools for small businesses

As a small business, creating a brand that stands out can be overwhelming to start with. Not all of us are tech or design-savvy and more often than not money is tight.

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Infographic: Influencer Marketing Statistics for SMEs
Social media Petra Smith 14/08/2019 Social media Petra Smith 14/08/2019

Infographic: Influencer Marketing Statistics for SMEs

Influencers help companies cultivate a growing audience and loyal following. As these internet personalities grow in engagement, brands have higher conversion.

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 Inspiring small businesses: Bespoke HR
Interviews Petra Smith 13/08/2019 Interviews Petra Smith 13/08/2019

Inspiring small businesses: Bespoke HR

In our ‘Inspiring small businesses’ series, we share and celebrate great stories from fellow small business owners who started and run their own business.

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How to use Pinterest for marketing your business
Social media Petra Smith 05/08/2019 Social media Petra Smith 05/08/2019

How to use Pinterest for marketing your business

With 291 million monthly users, Pinterest works more like a discovery tool rather than a place to interact with others, but it can be a very effective marketing tool.

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Email marketing ideas to help promote your business
Email marketing Petra Smith 02/08/2019 Email marketing Petra Smith 02/08/2019

Email marketing ideas to help promote your business

In 2017, global email users amounted to 3.7 billion users. This figure is set to grow to 4.3 billion users in 2022 . That’s half of the world’s population.

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5 things to consider before creating a marketing strategy
Strategy and planning Petra Smith 31/07/2019 Strategy and planning Petra Smith 31/07/2019

5 things to consider before creating a marketing strategy

Finding new clients is one of the most challenging aspects of running a business. It requires regular communication to ensure you are being seen.

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Inspiring small businesses: HeadOn PR
Interviews Petra Smith 04/07/2019 Interviews Petra Smith 04/07/2019

Inspiring small businesses: HeadOn PR

In our ‘Inspiring small businesses’ series, we share and celebrate great stories from fellow small business owners who started and run their own business.

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Infographic: A step-by-step guide to testing email subject lines
Email marketing Petra Smith 03/07/2019 Email marketing Petra Smith 03/07/2019

Infographic: A step-by-step guide to testing email subject lines

You get one chance to write a great email subject line and test it before your communication to current and potential customers ends up in the trash.

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Inspiring small businesses: Wholly Aligned
Interviews Petra Smith 01/07/2019 Interviews Petra Smith 01/07/2019

Inspiring small businesses: Wholly Aligned

In our ‘Inspiring small businesses’ series, we share and celebrate great stories from fellow small business owners who started and run their own business.

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Inspiring small businesses: Forward Fooding
Interviews Petra Smith 27/06/2019 Interviews Petra Smith 27/06/2019

Inspiring small businesses: Forward Fooding

In our ‘Inspiring small businesses’ series, we share and celebrate great stories from fellow small business owners who started and run their own business.

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Inspiring small businesses: Kotys sustainable dresses
Interviews Petra Smith 20/06/2019 Interviews Petra Smith 20/06/2019

Inspiring small businesses: Kotys sustainable dresses

In our ‘Inspiring small businesses’ series, we share and celebrate great stories from fellow small business owners who started and run their own business.

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Top tips from dads on balancing parenthood and business
Self Petra Smith 16/06/2019 Self Petra Smith 16/06/2019

Top tips from dads on balancing parenthood and business

When it comes to the topic of balancing having children and a career, focus is usually on mums – predominantly they are the ones who adjust their careers.

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Inspiring small businesses: The Tartan Blanket Co.
Interviews Petra Smith 06/06/2019 Interviews Petra Smith 06/06/2019

Inspiring small businesses: The Tartan Blanket Co.

In our ‘Inspiring small businesses’ series we share and celebrate great stories from fellow small business owners who started and run their own business.

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Video: 7 ways to make your social media posts visible
Social media Petra Smith 31/05/2019 Social media Petra Smith 31/05/2019

Video: 7 ways to make your social media posts visible

The content that you share is what determines your success, however sometimes even great posts get lost quickly due to high volume.

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Inspiring small businesses: WUKA period underwear
Interviews Petra Smith 30/05/2019 Interviews Petra Smith 30/05/2019

Inspiring small businesses: WUKA period underwear

In our ‘Inspiring small businesses’ series we share and celebrate great stories from fellow small business owners who started and run their own business.

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Inspiring small businesses: Globe+Tribe
Interviews Petra Smith 19/05/2019 Interviews Petra Smith 19/05/2019

Inspiring small businesses: Globe+Tribe

In our ‘Inspiring small businesses’ series we share and celebrate great stories from fellow small business owners who started and run their own business.

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50 marketing ideas for your small business in 2019
Strategy and planning Petra Smith 09/12/2018 Strategy and planning Petra Smith 09/12/2018

50 marketing ideas for your small business in 2019

When your business is new and unknown to the world, getting your marketing communication right can help to build your brand and grow your client list.

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10 best web designs from the travel industry
Strategy and planning Petra Smith 17/10/2018 Strategy and planning Petra Smith 17/10/2018

10 best web designs from the travel industry

When you access any website, you look for a great experience that is delivered by an interactive UI. You not only count on functionality but appearance too.

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