Amplifying voices for care leavers for a UK children charity

  • Coram, the UK’s oldest children’s charity, has a rich history spanning over 280 years dedicated to championing the rights and welfare of vulnerable young people.

    For their 2024 Christmas appeal, Coram approached us with a significant two-fold objective:

    1. To raise awareness about the unique and often overlooked challenges faced by young people leaving the care system.

    2. To generate crucial fundraising support to aid these care leavers.

  • We developed and executed a multi-layered campaign designed to highlight the stark contrast between the typical experiences of 18-year-olds and those of care leavers. Our approach was rooted in storytelling and a data-driven creative strategy:

    • We crafted an emotionally engaging narrative that brought to light the distinct realities faced by care leavers, aiming to inspire deep empathy and a desire to act.

    • A core commitment of our execution was to feature the genuine voices and perspectives of care leavers. Their own words were integrated into all campaign elements, including authentic voice-overs in video content, to ensure authenticity and deepen emotional resonance.

    • The campaign was deployed across various touchpoints to maximise reach and impact:

      • Out-of-home (OOH) Advertising: Prominent placement across 90+ high-traffic locations in London, including major transport hubs like Euston, Victoria, and Waterloo, ensured maximum visibility among urban commuters.

      • Digital outreach: Tailored social media and video assets were created to extend the campaign's reach online, fostering engagement and shareability. The use of care leavers' voices in video content significantly boosted authenticity and engagement rates.

      • Media and PR outreach: A targeted public relations strategy successfully secured extensive press coverage, broadening the campaign's reach to new audiences through trusted media outlets. This amplified awareness and built momentum for the fundraising efforts.

  • The campaign delivered both significant visibility for the cause and a measurable impact on fundraising. The strategic blend of storytelling, authentic representation, and multi-channel outreach deeply connected with the audience.

    The Christmas appeal exceeded its fundraising target by an outstanding 80%, providing vital support for care leavers during a critical period and highlighting the profound challenges they face.

WoolfHodson Case Study

Building thought leadership for a marketing operations consultancy

  • WoolfHodson is a fast-growing team of experienced practitioners who work with marketing leaders to build better operational solutions.

    WoolfHodson approached us with the objective of boosting their brand awareness. They sought a strategic partner to establish and manage ongoing lead-nurturing marketing activities through compelling content.

  • We devised and implemented a comprehensive content and PR strategy in close collaboration with WoolfHodson's Sales Director and Managing Director. Our solution evolved to meet their expanding needs:

    • Content marketing: We began by developing a series of insightful blog posts and bespoke educational LinkedIn posts, featuring custom infographics, carousels, and videos. This content was designed to educate potential customers on WoolfHodson's expertise and value proposition. We combine this with internal outreach to maximise impact through employee brand ambassadors.

    • PR and thought leadership: Recognising the opportunity to further elevate their brand, the strategy expanded into a wider PR focus. We concentrated on establishing WoolfHodson, particularly its Managing Director, as a strong thought leader in the marketing operations space. We implemented an "interview-style" knowledge-sharing process with the Managing Director. This allowed us to capture their unique insights and expert advice, seamlessly connecting these to WoolfHodson's service offerings. This approach facilitated quicker content turnarounds and enhanced scalability.

      As a result, we secured placements in publications such as Yahoo Finance, MSN. CEO Magazine, MarTech, TechRound and others.

    • The bespoke article development effectively showcased WoolfHodson's unique value by embedding expert advice directly related to their services.

    • Publication in major industry media outlets significantly broadened their reach and credibility.

    • The PR articles have become a valuable asset for WoolfHodson's social media strategy and internal communications, empowering employees to act as brand ambassadors and further engage with the content.

Establishing a market-leading safety compliance brand

  • Compliance Group is an integrated provider of essential safety and regulatory compliance services, delivering expertise across electrical, fire, and water through specialist divisions.

    Engaged by the founders at the very inception of Compliance Group, we were initially tasked with sourcing and managing a creative agency to develop the company's visual identity and web design.

    This foundational role quickly evolved, with Compliance Group entrusting us to become their full-service marketing and PR team, responsible for building their brand and market presence from scratch.

  • We functioned as an integral part of Compliance Group's strategic team, working directly with the CEO and board. Our comprehensive solution encompassed:

    • We created and executed a cohesive marketing strategy directly aligned with the company's overall sales and customer success objectives.

    • Our team developed and designed the full spectrum of company content. This included website copy, all marketing and sales collateral, social media content, blog posts, PowerPoint templates, corporate stationery (business cards, letterheads), conference materials, promotional videos, case studies, white papers, and branded merchandising.

    • Following the initial identity development, we ensured consistent and impactful brand representation across all touchpoints.

    • We spearheaded the PR strategy, focusing on all acquisition announcements and team-related news. This secured valuable coverage in leading business and industry publications such as The Business Desk, Facilities Management Journal, International Fire & Safety Journal, Facilitate Magazine and others.

    Internal Communications & HR Support: Our support extended to the HR and Talent team, assisting with social recruitment campaigns and fostering effective internal communications.

    • Through our long-term, full-service partnership, S&B played a pivotal role in establishing Compliance Group as a recognised expert and leader in the safety and regulatory compliance market.

    • Our efforts contributed to building a strong employer brand, significantly supporting their ongoing recruitment strategy as the company expanded.

    • Consistent and strategic PR successfully communicated their growth story and solidified their expanding market presence.

    • From visual identity to ongoing marketing execution, we provided the essential framework that has enabled Compliance Group to continuously expand its portfolio and service offerings as part of its ambitious growth strategy.

MozzaRisella Case study

Boosting brand presence for an innovative vegan cheese producer

  • MozzaRisella is the creator of an innovative line of plant-based and organic products, distinguished by their base of brown rice grown and sprouted in Italy.

    Their offerings are uniquely free from lactose, gluten, nuts, and soya, while also championing the significant health advantages of using purely sprouted brown rice to maximise nutritional value.

    MozzaRisella sought to significantly enhance its brand presence and visibility within the competitive food and beverage media landscape. The primary goal was to secure wider recognition and drive consumer awareness for their unique and health-conscious product line.

  • Squirrels and Bears developed and executed a targeted media relations and social media strategy to elevate MozzaRisella's profile. Our approach included:

    • We focused on building relationships and securing coverage with key industry publications. This involved proactive pitching for articles, product reviews, and inclusion in award listings. We successfully landed features and collaborations with prominent outlets such as The Grocer, Women's Health, Food Navigator, Good Housekeeping, Vegan Food & Living, Vegan Life, Plant Based, New Food, and Food Manufacture, and others

    • Our team took charge of designing engaging social media posts and managing MozzaRisella’s presence across key platforms, including Instagram, Facebook, LinkedIn, and Twitter.

    • To extend reach and build community, we actively initiated and managed partnership campaigns with complementary brands and influential voices in the food and wellness sectors.

  • Through our dedicated PR and social media efforts, we significantly amplified MozzaRisella's brand presence and consumer engagement:

    • Secured valuable coverage and product placements in numerous high-profile and relevant industry publications, reaching a broad and targeted audience.

    • Consistent media features and an active social media presence helped solidify MozzaRisella's reputation as an innovative leader in the plant-based food sector.

    • Strategic partnerships and influencer collaborations successfully introduced MozzaRisella to new potential customers and built a more engaged online community.

Acumen Development Consultants Case study

Content strategy and development for global leadership brand

  • With over two decades of experience, Acumen Development Consultants is a global leadership development consultancy. They offer an extensive portfolio of courses, workshops, and coaching programmes, covering everything from presentation skills and customer service excellence to executive leadership development.

    Acumen Development Consultants sought to revitalise their brand presence to better reflect their established expertise in a modern context. Their key objectives were to enhance online search engine visibility, position themselves as thought leaders and more effectively convert website visitors into engaged clients.

    • We designed and developed a new website with a contemporary look and feel. Key considerations included optimising for search engines (SEO) to attract more organic traffic and structuring the site to guide visitors towards becoming clients.

    • To elevate Acumen's profile as industry leaders, we initiated the production of a weekly blog. Each post addresses the latest trends and developments in leadership development, showcasing their expertise and insights.

    • We created a comprehensive online course directory, providing a clear and accessible overview of the diverse training courses and workshops offered. This serves as a key resource for potential clients.

    • To ensure a cohesive brand identity, we designed new business cards for the team, aligning with the refreshed visual style and logo established through the website redesign.

    • The new website and updated marketing materials have given Acumen a fresh, contemporary look that aligns with their global standing.

    • The SEO-focused website development has increased their online discoverability, attracting more relevant visitors.

    • The new website is structured to more effectively convert visitors into potential clients, supported by clear calls to action and accessible information like the course directory.

    • The consistent output of insightful blog content has solidified Acumen's reputation as thought leaders in the leadership development space.

    • Updated business cards and a consistent design language across all materials project a unified and professional image for the consultancy.

Launching a premium London buying agency

  • Xander Prime is an independent buying agency specialising in sourcing the UK's finest prime residential properties.

    They act on behalf of individuals who require a premium service delivered with complete discretion and anonymity, managing the entire property sales process with deep expertise in one of the world’s most competitive real estate markets.

    Having launched in January 2020, Xander Prime needed to rapidly establish its presence and build brand awareness within the niche and competitive prime residential property sector. The key objective was to announce their arrival to the market effectively and begin cultivating an engaged online community.

    • We crafted and distributed a compelling press release to announce the official launch of Xander Prime. This was targeted at key industry publications to ensure maximum impact and credibility from day one.

    • To build an online presence and foster community, we designed and executed their content strategy and managed Xander Prime's social media accounts across Instagram, Facebook, and Twitter. Our focus was on driving brand awareness, encouraging community engagement, and fostering platform growth.

    • The launch press release was highly effective, resulting in published articles in key industry publications including Prime Resi, Estate Agent London, and London Loves Property. This immediately established credibility and visibility for the new agency.

    • The initial PR success, coupled with ongoing social media management, laid the groundwork for increased brand recognition within their target market.

    • By securing early media wins and establishing a social media presence, we helped Xander Prime gain crucial momentum right from its inception in a competitive landscape.

Elevating an on-demand beauty platform in London

  • Skinned is an innovative online platform revolutionising how Londoners access advanced beauty treatments.

    They offer convenient bookings for facials, aesthetic, and holistic treatments delivered directly to clients' homes, hotel rooms, or offices.

    Complementing their services, Skinned also features an e-shop with a curated selection of luxury skincare products.

    In the competitive London beauty and wellness market, Skinned needed to increase its visibility, drive bookings for its unique at-home services, and promote its luxury skincare e-shop. The key objectives were to build brand awareness, engage a discerning clientele, and convert interest into sales.

  • We developed and executed a multi-channel marketing strategy tailored to Skinned's unique service model and target audience:

    • We devised a comprehensive social media strategy focused on Instagram, Facebook, and LinkedIn. This included creating engaging content, running targeted influencer campaigns, and setting up Skinned’s e-shop to enable direct purchases from social media platforms, streamlining the customer journey.

    • Our team cultivated relationships with leading lifestyle publications and journalists. We executed campaigns centred around current skincare trends, expert tips, and product reviews by respected journalists and influencers, securing valuable media coverage.

    • We designed and delivered weekly email campaigns to Skinned's subscriber base, highlighting service offerings, new product arrivals, and exclusive promotions to nurture customer relationships and drive repeat business.

  • Our integrated marketing efforts significantly boosted Skinned's presence and engagement in the London market:

    • Skinned was successfully featured in lifestyle publications, including Refinery 29, Glamour, Yahoo Life, Metro, and Luxuriate Lifestyle, among others.

    • The tailored social media strategy, including influencer collaborations and the integration of social commerce, led to increased brand visibility, follower growth, and sales through their social channels.

    • The combination of consistent, high-quality content across social media, PR, and email marketing effectively raised awareness of Skinned's unique offerings and fostered a more engaged community.

    • Strategic email campaigns successfully drove awareness and uptake of both Skinned's at-home treatment services and their luxury e-shop products.

Driving brand awareness for a leading management consultancy

  • 4C is a leading commercial, supply chain and operations consultancy that harnesses the power of people and collaboration to build transformative solutions that create sustainable impact for their clients and society.

    4C Associates sought to enhance their market visibility, strengthen their reputation as thought leaders, and create impactful engagement opportunities with C-level executives.

  • We partnered with the senior leadership team at 4C Associates to deliver a comprehensive suite of event management, public relations, and marketing services:

    • We managed the entire event lifecycle, from initial concept and design through to execution and post-event follow-up. This included:

      • Organising a series of high-profile roundtable discussions for senior executives at prestigious London venues such as The Gherkin, St. Pancras Renaissance, and Maze by Gordon Ramsey.

      • Orchestrating a series of moderated debates featuring C-level speakers, followed by networking breakfasts, held at landmark locations like The Savoy, London.

      • Providing full management for internally hosted webinars, encompassing technical setup, targeted promotion, and seamless delivery, resulting in significant engagement (e.g., over 100 registered attendees per event).

    • We implemented a PR strategy focused on raising the profile of 4C Associates' senior leadership. This involved expert copywriting, securing placements in leading business and industry publications (including The Financial Times, Yahoo Finance, The CFO, CPO Strategy, Procurement Magazine, Supply Chain Strategy, and Supply Chain Dive), and successful award submissions.

    • Our team designed, published, and promoted a wide array of online and offline marketing collateral to support their initiatives. This included banners, one-pagers, in-depth whitepapers, email campaigns and newsletters, brochures, and bespoke event invitations.

    • The successful execution. of high-profile events at iconic venues and secured media coverage in top-tier publications, substantially boosted brand recognition and prestige.

    • Consistent placement of expert commentary and articles in relevant media solidified the reputation of 4C Associates' senior team as leading voices in their field

    • The exclusive events created valuable platforms for 4C Associates to connect with and engage C-level executives and key decision-makers in meaningful discussions.

Amplifying a Future-Focused Music Platform

Expanding digital media presence for an emerging artists music app

  • Shodement is an innovative artist development platform. They focus on nurturing emerging artists and providing them with the tools and exposure needed to succeed in the contemporary music landscape.

    The primary objective was to gain recognition for its unique platform and attract both emerging talent and industry attention through credible media coverage.

    • We collaborated with Shodement on a series of targeted press release projects. Our approach focused on crafting compelling narratives around Shodement's mission and achievements, and strategically distributing these to key media contacts within the music and business sectors.

  • Our targeted PR efforts successfully secured significant media coverage for Shodement, enhancing their profile and credibility:

    • We secured placements in leading and influential music industry publications, including Music Week, Music Business Worldwide, and Music News.

    • Coverage extended into respected business news outlets such as Business Insider and Newsbreak, showcasing Shodement's innovative approach to a broader audience.

    • The features in these (and many other) publications significantly boosted Shodement's visibility among aspiring artists, potential partners, and established industry professionals.