The 2025 Guide to Algorithms, Trends and Strategies
Whether you’re looking to expand your reach, engage new audiences, or future-proof your strategy, this guide will provide you with the tools to stay ahead.
Why content matters: TikTok vs. Instagram
Discover the vital differences between TikTok and Instagram.
Beyond leads: reach and impression share in B2B marketing
Explore the significance of reach and impression share in social media marketing, with a focus on LinkedIn advertising for SaaS and B2B companies.
The psychology behind viral content
Discover the intricate psychology behind viral content and explore how big brands balance novelty and relatability to create shareable content.
Zero to hero: Starting a business social media account from scratch
Social media has the word ‘social’ in it for a reason. Whilst great content is a huge part of success on social media, it doesn’t work without the social element.
10 proven social media tactics to increase your brand's visibility
Welcome to the digital playground of social media, where brands strive to stand out in the ever-changing landscape of likes, comments, and shares. In this era of endless scrolling, getting noticed can be a challenge.
The importance of storytelling in B2B marketing: Tips and examples
In this blog, we're unravelling the importance of storytelling and revealing its pivotal role in the world of B2B marketing. Get ready for a thrilling ride packed with invaluable tips that will leave you inspired and armed with the tools to weave your marketing magic.
The power of UGC: How to encourage your audience to create and share
In this blog post, we'll explore five strategies to help you harness the power of user-generated content and turn your customers into enthusiastic brand advocates. So, how can you tap into this powerful resource and inspire your audience to create and share?
Instagram marketing 101: A beginner's guide to building your brand on the platform
This comprehensive guide is designed to equip you with the essential knowledge required to leverage Instagram for building a compelling brand presence.
How to use social media listening to monitor your brand's reputation online in 2023
With its quick and extensive reach, negative feedback or comments concerning your brand can rapidly snowball, causing harm to your online reputation.
How to use the Instagram algorithm to your business advantage
The Instagram algorithm is a set of rules that decides what content, and in what order, will be displayed in all of its possible formats.
How it Works: The LinkedIn Algorithm
LinkedIn is one of the most effective platforms that can help you to target and reach a specific audience and grow your business.
How it Works: The Twitter Algorithm
At Squirrels&Bears we believe in simplicity, and we like to provide clear answers to your questions. In our #howitworks series we focus on simple explanations of various aspects of marketing
Beginner’s Guide to Pinterest Marketing
These days when thinking of Pinterest, you might envisage perfectly manicured images and videos that vary across numerous genres.
How it Works: The Facebook Algorithm
Facebook is one of the easiest social media platforms focused around the concept of sharing that allows you to quickly scale and grow your audience.
How it Works: The Instagram Algorithm
At Squirrels&Bears we believe in simplicity, and we like to provide clear answers to your questions.
The beginner’s guide to social selling
Social selling is exactly what the name indicates – selling your products and services with the help of social networks.
Making social listening part of your marketing strategy
Eavesdropping, in a virtual sense, on consumers’ social media chats provides a real time peek inside people’s lives without a direct interaction.
20 ways social media can benefit your business
There is a good reason why so many businesses use social media to market themselves. Because it works.
How it Works: Facebook Audience Network
At Squirrels&Bears we believe in simplicity and we like to provide clear answers to your questions. In our #howitworks series we focus on simple explanations