How it works: Website Domain Authority
At Squirrels&Bears we believe in simplicity and we like to provide clear answers to your questions. In our #howitworks series we focus on simple explanations of various aspects of small business, highlighting the basic facts, what works and what doesn’t. And we hope to make your life a little easier.
The basics
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages
To calculate websites’ domain authority, Moz accounts for over 40 factors, like root domains and total number of inbound links
To measure your domain authority, you can use MozBar, a free Chrome extension
A DA score ranges from one to 100, with higher scores corresponding to a greater ability to rank calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score
Free SEO tools like SEMrush Backlink Checker and Moz’s Link Explorer can help you measure your link profile’s health
Do
Monitor your link profile’s health
Create compelling content to attract organic backlinks from other websites in your industry
Earn high-quality inbound links from websites and pages with high authority
Update your website regularly
Focus on both, your on-page and off-page SEO
Use short sections and subheadings to make your posts easy to digest and SEO friendly
Include visual content such as videos, infographics, and images
Give your images ALT and title text containing relevant keywords
Use title tags and meta descriptions to help search engines to find your site
Include simple and clear navigation
Don’t
Buy paid links
Use it as the only indicator of your site’s quality