What We Do

Everything your brand
needs — under
one roof.

Strategic marketing and PR consultancy for ambitious brands, scale-ups and in-house teams. Marketing, PR, and design delivered by senior specialists — each discipline distinct, most powerful combined.

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Marketing

Marketing is the engine of your business. It's the engine of your business — the system that finds your audience, earns their attention, builds their trust, and turns interest into opportunity. At S&B, we build marketing that works with the way people actually think and make decisions, grounded in psychology, shaped by data, and executed with creativity that cuts through.

Whether you need a full outsourced marketing function or targeted support in a specific area, we bring the same senior thinking and commercial rigour to every engagement.

Marketing strategy and planning

Activity without strategy is just noise. Before we provide any recommendations, we take the time to understand your business properly — where you are now, where you want to be, who you're trying to reach, and what's standing in the way.

We look at your competitive landscape, your audience's behaviour, and the psychological triggers that drive decision-making in your market. Then we build a strategy that connects it all — a clear, coherent plan that sets direction and gives every activity a purpose.

What this coversBrand positioning and messaging, audience segmentation and persona development, channel strategy, campaign planning, competitive analysis, marketing psychology frameworks, go-to-market planning, and ongoing strategic advisory.

Search engine and AI optimisation

The way people find businesses is changing faster than at any point in the history of the internet. The rise of AI-powered search is fundamentally reshaping how results are surfaced, how answers are generated, and what it takes to appear at the top.

Ranking well today requires more than keywords and backlinks. It requires content that is genuinely authoritative, technically sound, and structured in a way that both search engines and AI models can understand and trust. Businesses that get this right will be found. Those that don't will become increasingly invisible — regardless of how good their product or service actually is.

What this coversSEO strategy and audits, keyword research and mapping, on-page optimisation, technical SEO guidance, content gap analysis, AI search optimisation (AEO/GEO), structured data and schema implementation, local SEO, and monthly performance reporting.

Copywriting

Words that make people feel something — and do something.

The right copy doesn't just inform — it persuades, reassures, excites, and converts. It makes people feel something and do something. The wrong copy, no matter how well the page is designed around it, loses people before they've even started.

We write with clarity, purpose, and a deep understanding of the audience we're writing for. Increasingly, great copy needs to work for two audiences simultaneously: the human reading it and the search engine or AI model indexing it. We write with both in mind.

What this coversWebsite copywriting, brand tone of voice development, blog and article writing, SEO-optimised content, AI search-ready copy, thought leadership and white papers, case studies, advertising copy, campaign messaging, product and service descriptions, and brand storytelling.

Email Marketing

Email your audience actually wants to receive.

Email remains one of the highest-returning channels available to any business — when it's done with intention. Done badly, it erodes trust and fills inboxes with noise. Done well, it builds relationships, nurtures prospects, and drives consistent, measurable revenue.

We treat every email as an opportunity to deepen a relationship, not just broadcast a message. Smart segmentation, compelling copy, and careful timing work together to maximise open rates and outcomes.

What this coversEmail strategy, list segmentation and management, campaign design and copywriting, automated nurture sequences, welcome and onboarding flows, newsletter programmes, A/B testing, and performance reporting.

Event Marketing

Events that live on long after the day itself.

Events — whether in-person, virtual, or hybrid — are one of the most powerful ways to build genuine relationships, demonstrate expertise, and create memorable experiences that keep your brand front of mind.

But a great event doesn't market itself. The pre-event build-up, the on-the-day experience, and the post-event follow-through all require careful planning, consistent messaging, and creative execution. We manage the full marketing lifecycle of events.

What this coversEvent marketing strategy, promotional campaigns, email and social media promotion, speaker and sponsor communications, event branding and collateral, content capture planning, post-event PR, and follow-up nurture campaigns.

Public
Relations

At S&B, we've built a reputation for earned media that breaks through — stories that land in the right publications, reach the right people, and genuinely move the needle.

We bring a journalist's instinct and a strategist's discipline to every campaign. We know what makes a story, we know who needs to hear it, and we know how to make sure it gets told.

The Grocer — Creative challenge: next-gen packaging ideas

The CEO Magazine — Digital distraction and popcorn brain

HR Director — The Psychology of Influence — A Leader's Guide

The MJ — How devolution can amplify unheard voices

Yahoo Finance — The Single Customer View

Observer — Public-Sector A.I. Is Advancing Faster

Open Access Government — Digital solutions for government organisations

TechRound — What Does A Future With AI Search Engines Mean

Our unique model

Pay-per-result PR

We offer something unique: a pay-per-result PR model. You don't pay until we secure coverage. No results, no fee.

It's a model designed for businesses with shorter-term goals — those who need to build visibility and credibility quickly, want the benefit of a senior PR team without an open-ended retainer commitment, or have simply been burned before by agencies that charged regardless of what they delivered.

When it is the right fit, it's one of the most commercially compelling arrangements available in the UK PR market. A senior team, fully invested in your results, with no fee until we deliver them.

Ask us about it

Earned media

We secure editorial coverage in the publications that matter to your audience — nationals, trade titles, digital outlets, and broadcast. We build stories that journalists want to run, not press releases they want to bin. That means understanding the news agenda, finding your angle, and presenting it in a way that makes their job easy.

Every pitch we send is crafted, targeted, and timed. We don't spray and pray. We know which journalists cover what, what they're currently interested in, and how to frame your story so it earns its place on their pages.

What this coverspress release writing and distribution, media list development, proactive pitching, reactive media opportunities, news hijacking, exclusives and embargoed stories, and ongoing media relationship management.

Thought leadership

The most powerful PR isn't always a news story. Sometimes it's a well-placed opinion, a timely comment, or a long-form piece that positions your leadership team as the go-to voice in your sector. Thought leadership builds credibility over time — and credibility generates commercial opportunity.

We develop thought leadership programmes that are rooted in genuine expertise, shaped by what your target audience cares about, and delivered through the channels that give you the most visibility.

What this coversthought leadership strategy, bylined article writing, op-ed placement, LinkedIn content programmes, comment and reaction pieces, and industry publication relationships.

Interviews, expert commentary & podcasts

Being quoted in the right publication or appearing on the right podcast can do more for your credibility than almost any other marketing activity. It's third-party validation — an endorsement from a trusted source that your marketing cannot replicate.

We identify the opportunities, handle the outreach, and prepare you to make the most of every appearance. Whether it's a national newspaper comment, a sector podcast, or a broadcast interview, we make sure your voice is heard in the right places.

What this coversmedia opportunity monitoring, expert comment placement, podcast outreach and bookings, broadcast interview facilitation, briefing documents, and spokesperson preparation.

Public speaking

Speaking at the right event puts you in front of a concentrated, high-quality audience — people who have actively chosen to attend and are already interested in what you have to say. It's one of the most effective ways to build brand authority and generate leads in a single engagement.

We identify the right events, develop compelling talk abstracts, and support you through the preparation process so that every speaking opportunity delivers maximum impact.

What this coversspeaking opportunity research, abstract writing, event outreach, panel placement, keynote and workshop development, and speaker preparation.

Award submissions

Winning the right award in the right category can do more for your credibility in a single announcement than months of other marketing activity. It's independent validation — a signal to clients, prospects, partners, and talent that you are exactly as good as you say you are.

We manage the full awards process — from identifying the most commercially valuable opportunities in your sector to crafting the submissions that win. We know what judges look for, how to frame your achievements compellingly, and how to build an awards calendar that maximises both your chances of success and the PR value of every win.

What this coversawards landscape research and opportunity mapping, submission writing and editing, entry strategy and category selection, judging criteria analysis, finalist and winner PR, and ongoing awards programme planning.

Personal branding

In most businesses — particularly founder-led ones — the most credible and compelling voice the brand has is a person. Not a logo, not a tagline. A human being with a point of view, a track record, and a story worth telling.

Personal branding is the strategic, deliberate process of shaping how a person is perceived — by clients, peers, the press, and the broader market. When done well, it builds trust, generates inbound opportunities, and elevates the entire business.

What this coverspersonal brand strategy and training, LinkedIn profile development and content programmes, thought leadership writing, media profile building, speaker positioning and pitch development, podcast outreach, and executive communications.

Media Coverage & Recognition

Where our clients' stories have landed

From nationals to niche trade titles, broadcast to podcasts — a selection of the publications, platforms and award bodies we've worked with.

Publications

Forbes The Times The Sunday Times Financial Times The Telegraph Entrepreneur Inc. Business Insider Sifted CEO Magazine The Executive Magazine Management Today Startups Magazine EU Startups FT Adviser Real Deals PE Hub Yahoo Finance MSN Civil Service World Open Access Government The MJ Sustainable Business Magazine Local Gov Public Sector Executive Sheerluxe Good Housekeeping Red Health & Wellbeing Glamour Stylist Refinery29 Food Navigator The Grocer The Caterer Music Week Music Business Worldwide

Podcasts & Broadcast

Times Radio Marlow FM The FT Adviser Podcast AYU Podcast The Family Office Podcast The Family Office Exchange Podcast The Scholar Wealth Podcast Wise Wealth Podcast UK AI Podcast WB-40 B2B Influence Podcast Higgle – The B2B Sales Podcast The Neil Wilkins Podcast

Awards & Recognition

MCA CIPS MT 25 Top Women in Leadership SME Enterprise Awards SME Greater London Awards Go Awards CILT Awards Managing Partner Awards International Trade Awards TechUK Awards

Graphic
Design

Design is the first thing people see and the last thing they consciously notice — because when it's working properly, it doesn't call attention to itself. It simply makes everything else more believable, more compelling, and more coherent.

At S&B, design is never decorative. It's strategic. Every visual decision we make is made in service of a specific communication goal. We simplify the complex, make the abstract tangible, and ensure that your brand looks and feels like the business you are, and the business you're becoming.

Marketing materials and signage

Collateral that works as hard as the rest of your marketing.

Every piece of marketing collateral is an opportunity to reinforce your brand, communicate your value, and leave a lasting impression.

From brochures and sell sheets to proposals, one-pagers, and campaign assets — we design marketing materials that are visually compelling, strategically considered, and built to work as hard as the rest of your marketing does.

What this coversbrochure, sales and proposal decks, one-pagers and fact sheets, advertising creative, direct mail, and print and digital campaign assets.

Marketing materials and signage design example

Pitch decks and presentations

Clear, compelling, and visually authoritative.

We design pitch decks and presentations that are clear, compelling, and visually authoritative — structuring the narrative as carefully as we craft the aesthetics, because a beautiful deck that tells the wrong story is just as damaging as an ugly one that tells the right one.

What this coversinvestor and fundraising decks, client pitch presentations, internal strategy presentations, conference and keynote slides, and board and stakeholder presentations.

Whitepapers, reports and ebooks

Long-form content that commands attention.

We design long-form content that commands attention — structured for readability, designed for impact, and formatted to work across both digital and print.

Whether it's a research report, an industry white paper, a thought leadership ebook, or an annual review, we make sure the design amplifies the content rather than competing with it.

What this coverswhitepapers, research reports, industry guides, ebooks, annual and impact reports, and downloadable lead magnets.

Infographics

The complicated, made simple — without losing the substance.

We translate complex information, data sets, and processes into clean, engaging visual stories that inform and persuade.

From data visualisations and process diagrams to statistical summaries and explainer graphics, we make the complicated feel simple without losing the substance.

What this coversdata visualisations, process and flow diagrams, statistical infographics, explainer graphics, timeline visuals, and social-ready infographic formats.

Social media assets

On-brand at speed, stand-out when it counts.

We create template systems that give your team the flexibility to move quickly without ever going off-brand, alongside bespoke campaign assets for launches, announcements, and activations that need to stand out from the everyday.

What this coverssocial media templates, campaign assets, story and reel graphics, event and announcement visuals, profile and cover imagery, and platform-specific format adaptation.

Merchandise

Merchandise people actually want to use.

We design merchandise that people actually want to use and be seen with — grounded in your brand identity and crafted to the same standard as everything else we produce.

What this coversapparel and branded clothing, stationery and office items, event giveaways and promotional products, packaging design, and brand merchandise guidelines.

Not sure which
services you need?

We don't believe in one-size-fits-all marketing. Tell us where you want to get to — we'll build the strategy and creative to match.