S&B Europe · CEE Market Specialists
From regional to
international
brand visibility.
Europe is home to world-class innovation, but the barrier to the global stage is often the retainer risk. At S&B, we are removing that barrier.
Who we are
Award-winning marketing & PR.
CEE-rooted. London-based.
S&B is an award-winning marketing and PR consultancy based in London, making brands look big & grow bigger. Established in 2016, we help ambitious B2B, B2C, and not-for-profit clients to build their brands and influence globally through our international pay-per-result PR services.
We are uniquely positioned as the only London-based PR consultancy led by a Slovak CEO. We speak your language, literally and strategically. We build your international authority through high-impact commentary, interviews, thought leadership, podcast and keynote speaking, all delivered on a pay-per-result basis. You only pay when your brand appears in the titles that matter to you.
Our pay-per-result offering isn't just a pricing preference — it is a strategic risk-mitigation tool. For a business expanding beyond its home region, this validates that its story has market fit in new regions before it spends significant capital.
Our zero risk growth proposition
Six reasons European market leaders choose S&B.
Cultural alignment
We speak your language and understand the regional business context. There is no "lost in translation" when sharing your unique selling points.
Zero upfront cost
We don't bill for activity, meetings, or intent. We bill for impact — you only pay for the media coverage and speaking opportunities we secure.
Investor readiness
We position your company as an international leader to attract higher multiples from investors and acquirers.
Cross-border cohesion
We are a single point of contact and a unified voice that translates your value proposition and respects the nuances of international markets.
Scalable spending
You can turn the "PR tap" on or off based on your current business goals. There is no minimum spend or volume required. You control the investment.
Local insight, global influence
Led by a Slovak CEO, we offer the trust of a local partner with the reach and credibility of an established London consultancy.
Case study
Eldison
With offices in Bratislava, Prague and San Francisco, Eldison combines legal expertise with innovative technology to support high-growth startups and scale-ups, from emerging ventures to global unicorns, in overcoming complex growth challenges and accelerating their development.
Challenge
Position a specialist legal-tech firm as a credible international authority beyond regional markets.
Approach
Leveraged founder CEO Stefan Surina's expertise and repurposed existing content into targeted thought-leadership aligned with investor and startup media narratives.
Result
Secured multiple print and online features within three months, reaching 28 million readers globally.
Impact
Strengthened international brand authority and increased visibility among investors and scale-up audiences.
Coverage secured in
How we work with you
Three ways to work with S&B.
Pay-Per-Result PR
Standard
- Idea generation, ghostwriting and pitching of articles and press releases
- Live opportunities from journalists for expert comments
- Interview and podcast speaking opportunities
- Management of the full publication lifecycle
- Consequent reporting on coverage
Pay-Per-Result PR
Premium
- Everything in Standard
- Added amplification of press coverage, including creation of one social media visual and caption for your LinkedIn company page
- Draft of internal communication to encourage engagement on LinkedIn for extended reach
- A post reshare and comment draft for the senior leadership team with 3 variations
International Market Entry
Communications Advisory
- Communication strategy for companies entering new geographic markets
- Market-specific media and stakeholder mapping
- Positioning guidance for founders navigating international visibility
- Alignment of PR activity with commercial or investment milestones
An honest note
This isn't for every brand.
And that's intentional.
We work with a small number of CEE companies at any one time, and we're selective about who we take on. Not because we're precious about it — but because pay-per-result PR only works when there's a genuine story to tell.
Before we agree to work together, we evaluate your brand's international press potential honestly. That means looking at the strength of your founder's voice, the commercial angle of your story, and whether the publications that matter to your investors are likely to run it.
If we don't think we can get you meaningful coverage, we'll tell you. If we think there's a strong fit, we'll move quickly.
The only way to find out is to have a conversation.
Is there a fit?
Let's find out.
We evaluate every CEE brand individually before we commit. Tell us about your company, your ambitions, and the audience you want to reach.