PR & Personal Branding

PRPersonal Branding Thought LeadershipTier-One Media

Building the voice of a pioneering consultancy for the rising generation of wealth

Dallington & Jessica McGawley

The challenge

Dallington is a specialist consultancy focused on multi-generational wealth — helping ultra-high-net-worth families prepare the next generation for the realities of inherited wealth. Jessica McGawley, its founder, had built a practice producing genuinely exceptional outcomes. But outside a small circle of private clients and referrals, almost nobody knew she existed.

Our objective: raise Jessica's profile and Dallington's visibility among UHNW families, family offices, wealth managers, and the financial press.

The approach

We built a sustained PR programme around Jessica's expertise — placing her as a leading authority on next-generation wealth preparation. We identified the angles that would resonate with tier-one publications: the psychology of inherited wealth, the "nepo baby" cultural moment, and the growing great wealth transfer conversation.

Alongside the media work, we developed Jessica's personal brand as a speaker, podcaster, and contributor — identifying platforms where her insight would carry most weight.

The impact

Coverage secured: The Times, The Sunday Times Magazine (cover feature — "The Nepo Baby Whisperer"), FT Adviser (multiple articles and podcast), Times Radio, Robb Report, Entrepreneur Middle East, and The Executive Magazine.

Podcast appearances: Times Radio, FT Adviser Briefing, Our Family Office, Scholar Wealth, AYU — reaching tens of thousands of high-net-worth individuals and financial professionals.

The Times — I teach children of the super-rich how to discover their purpose

FT Adviser — Preparing children for the great wealth transfer

Times Radio — Breakfast interview feature

The Sunday Times Magazine — The Nepo Baby Whisperer

Robb Report — The Wealth Transfer Conundrum

FT Adviser — How can I talk with my teenager about wealth and purpose?

Our Family Office Podcast — Helping the Rising Generation Thrive ft. Jess McGawley

The Times — Becoming a millionaire crushed me

The Executive Magazine — Preparing Inheritors for the Wealth Transfer Grand Prix

Scholar Wealth Podcast — More Than Money: Preparing Heirs for the Wealth Transfer

AYU Podcast — More Than Money: Preparing Heirs for the Wealth Transfer

Entrepreneur Middle East — Lessons from UHNW Families

Full-service Marketing & PR

Outsourced Marketing PR Thought Leadership Content Strategy

From trusted marketing partner to PR consultancy: a relationship that grew through acquisition

Cadence Innova & Transform

The challenge

Our relationship began with Cadence Innova — a fast-growing management consultancy where we served as their fully outsourced marketing department. When Cadence Innova was acquired by Transform, a larger digital transformation consultancy, the relationship continued and evolved.

Transform works with complex organisations to make an impact on people's lives, driving change across public services, healthcare, and enterprise. Our brief expanded accordingly.

The approach

Since joining the Transform team, our work centres on three core pillars: media relations and PR, thought leadership content, and strategic communications support. We work directly with Transform's senior leadership team — including CEO Emma Robertson — to build their profiles and secure coverage in the publications that matter to their clients and prospects.

The impact

Since joining the Transform team in 2025, our ongoing PR programme has secured coverage across Civil Service World, The MJ, Government & Public Sector Journal, LocalGov, Rail Professional, Management Today, Observer, The AI Journal, Interface, Sustainable Business Magazine, and The UK Water Report.

Emma Robertson was named in TechRound's Top 50 Women in Tech, and both Emma and Gita Singham-Willis (Strategic Engagement Director) have been placed as regular contributors and expert commentators in their respective sectors. The partnership continues — and so does the work.

Management Today — Women in Leadership Power List 2025

TechRound — Top 50 Women in Tech: Emma Robertson

The Executive Magazine — Exclusive interview with Emma Robertson, CEO of Transform UK

Civil Service World — Black History Month: the glass ceiling for black civil servants remains unbroken

The MJ — How devolution can amplify the voices that often go unheard

LocalGov — Will devolution deepen the UK's social divide?

Rail Professional — AI and the future of UK rail

Open Access Government — Digital solutions for government organisations

Full-service Marketing, PR & Communications

Brand Build Rebrand PR Employee Advocacy Social Media

From inception to industry leader: building and scaling a brand through growth

Complii

The challenge

Complii — formerly Compliance Group — is a fast-growing compliance and technical services business operating across some of the UK's most highly regulated sectors. Built on an ambitious buy-and-build strategy, the business has grown rapidly through acquisition, expanding its capabilities, its team, and its market presence at pace.

We have been with them since the beginning. When the business launched as Compliance Group, we were the team that helped shape how it presented itself to the world — and we have grown alongside it ever since.

The approach

From day one, we worked closely with the leadership team to develop the brand strategy and positioning for the Compliance Group. As the business evolved, we project-managed their full rebrand from Compliance Group to Complii — overseeing naming, visual identity, messaging, and internal communications.

Our social media work introduced an employee advocacy programme that transformed how the business connected with its workforce and amplified its employer brand. Our PR work ran in parallel, supporting acquisition announcements, senior appointments, and sector positioning across the publications that matter to their investors and clients.

The impact

The PR programme solidified Complii's reputation across the UK's compliance and facilities management sectors.

Complii is a business that has grown substantially since the day we started working together — and the PR and brand work has kept pace with every chapter of that growth.

Facilitate — Compliance Group rebrands as Complii to unify safety services

Insider Media — Complii snaps up Nottingham fire and security business in its 20th acquisition

Mergers & Acquisitions — Ansor-backed Complii acquires Tay Fire and Security

PE Hub — Ansor-backed Complii acquires Parr Fire Protection Services

TheBusinessDesk — Buy-and-build strategy escalated by Classic Lifts acquisition

FMJ — Complii grows Lifts and Escalators division with acquisition of The Escalator Company

Electrical Engineering — Compliance Group appoints Sarah Dixon as new Chief Executive Officer

International Fire & Safety Journal — Complii names Rick Anderson Divisional Sales Director for fire division

UK Fire — Fire Safe Services achieves Honeywell Platinum Partner Status

Content Marketing & PR

Content Marketing PR Thought Leadership SEO

Building a thought leadership engine for a fast-growing marketing operations consultancy

WoolfHodson

The challenge

WoolfHodson is a fast-growing team of experienced practitioners who work with marketing leaders to architect, design and build better operational solutions. Led by founder and Managing Director Caroline Hodson, the business had built a strong reputation with its clients — but lacked the external visibility to match its genuine expertise.

They came to us with the objective to boost brand awareness and establish WoolfHodson as a recognised thought leader in the marketing technology and operations space.

The approach

We devised and implemented a comprehensive content and PR strategy in close collaboration with Caroline, working as an embedded partner rather than a distant agency. The foundation of the strategy was a sustained programme of thought leadership — placing Caroline's expertise across the publications read by her clients and prospects.

To do this efficiently and authentically, we developed an interview-style knowledge extraction process that allowed us to turn Caroline's thinking into a consistent flow of high-quality articles, opinion pieces and expert commentary.

The impact

We secured placements in Yahoo Finance, MSN, CEO Magazine, MarTech, TechRound, Marketing Week, The Financial Services Forum, Retail Banker International, Electronic Payments International, The Wise Marketer, Sales & Marketing Management, The Executive Magazine, and The AI Journal.

WoolfHodson came to us wanting to be better known. Today, they are better known, better positioned, and better equipped to convert that visibility into commercial relationships.

TechRound — A chat with Caroline Hodson, Founder and Managing Director at WoolfHodson

The Executive Magazine — Five questions every CEO should ask their CMO

The Executive Magazine — The Dark Funnel: what you can't see is costing you

Yahoo Finance — The Single Customer View: chasing the myth or harnessing the reality?

MSN — The Single Customer View: chasing the myth or harnessing the reality?

CEO Magazine — Dispelling the myth of the single customer view

MarTech — How smarter campaign modeling and automation drive real marketing ROI

The AI Journal — AI in marketing: beyond personalisation to predictive empathy

PR & Thought Leadership

Pay-per-Result PR International PR Thought Leadership

Establishing a CEE-born legal-tech firm as a credible international voice for startups and investors

Eldison

The challenge

With offices in Bratislava, Prague, and San Francisco, Eldison is one of Central and Eastern Europe's most active legal-tech firms. Specialising in startup law, venture capital, and employee ownership structures, Eldison had built an exceptional track record advising high-growth businesses across Europe and the US.

Despite operating at the highest levels of the startup and venture capital ecosystem, Eldison's external profile didn't reflect the depth of its expertise. The firm was well known within its network — but invisible to the broader international press.

The approach

Rather than starting from scratch, we identified the topics where Eldison's expertise was most commercially relevant and most underserved in the media: employee ownership plans (ESOPs), founder investment strategy, and the growing appetite for CEE legal services in international markets.

We developed a programme built around Stefan's voice and expertise — capturing his thinking through structured interviews and translating it into a consistent flow of high-quality articles, guides, and expert commentary placed in the publications read by founders, investors, and in-house counsel.

The impact

Within three months of launching the programme, Eldison secured placements in the Financial Times, The Executive Magazine (multiple features), Startups Magazine, EU-Startups, European Business Magazine, and HR Director.

The FT placement in particular opened doors that years of networking had not — positioning Eldison as the go-to European voice on employee ownership structures for founders and growth-stage businesses.

Proud of the work.More proud ofwhat it achieves.

Building the voice of a pioneering consultancy for the rising generation of wealth

The challenge

The approach

The impact

From trusted marketing partner to PR consultancy: a relationship that grew through acquisition

The challenge

The approach

The impact

From inception to industry leader: building and scaling a brand through growth

The challenge

The approach

The impact

Building a thought leadership engine for a fast-growing marketing operations consultancy

The challenge

The approach

The impact

Establishing a CEE-born legal-tech firm as a credible international voice for startups and investors

The challenge

The approach

The impact

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Proud of the work.
More proud of
what it achieves.

Want results
like these?