The importance of inclusion and diversity in marketing communication
A company's culture is guided by purpose and values and these can be put to the test during a crisis.
Business lessons we learned during the pandemic
The year we just left behind is one that will be remembered for many negative reasons. But it has also given us extraordinary demonstrations of resilience
Inspiring Small Businesses: Blomma Beauty
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.
How to create a marketing plan during the pandemic
The pandemic has fundamentally changed brand loyalty and buying behaviours, creating both a huge challenge and opportunity for growth for businesses.
Top Ten Christmas Adverts 2020
Like most people, we love seeing what clever and creative things brands come up with for their annual Christmas advert.
How to promote your vegan brand to non-vegans
Vegan products are not new to the market, however, recent innovation in products with similar taste and structure to meat and dairy products has been a game-changer.
Inspiring Small Businesses: LOMIE
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.
How to create marketing videos at home
If you are considering starting or even increasing the amount of video content you are doing, it always helps to do a little research first.
The importance of search engines when growing your business
When you’re trying to grow your business, there are lots of things you might consider investing your money in.
How to create a post-pandemic marketing strategy
Hope is not a good marketing strategy, and particularly in the current economic environment it is essential to have a strategy and plan in place.
Inspiring Small Businesses: Aquila Jewellery
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.
How to Pitch to Journalists
A large part of marketing a business is PR. And a large part of PR is pitching.
Q&A: How to create a successful personal brand online and offline
A few weeks ago we hosted a webinar on “How to create a successful personal brand online and offline” co-hosted with Camilla Collins and Petra Smith.
Inspiring Small Businesses: PomPom
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.
How to empower employee brand advocates
Businesses often focus their marketing resources primarily on their external communication and missing out on their closest brand advocates – their own people.
The beginner’s guide to webinars
Given our current climate, now is a great time to utilise webinars to showcase your business and open up networking opportunities.
How to create an authentic brand story
People don't necessarily buy the best products and services - they buy products and services that they can understand and like, from brands and people they can relate to.
How to create a successful personal brand online
Our online brands represent us in the digital space and the reputation we build through social media and other online platforms are part of our identity.
Inspiring Small Businesses: Stanley Biggs Clothiers
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.
How to develop a Facebook strategy for your business
Did you know that Facebook has more than 2.45 billion monthly active users? But how do you even begin to get to them?