How to use your Keyword List for SEO
If you are focusing on improving your SEO, it’s likely that you will have started with your keyword research
Keyword Research – How to get started
Search engine optimisation, or SEO, is a practice that helps your website rank higher and become more visible on search engines
Inspiring Small Businesses: Simple Cyber Life
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.
How to market to Generation Z
As digital natives, it can be said Gen Z are almost immune to traditional marketing strategies. They value authenticity and are naturally a pragmatic bunch.
How does the Facebook algorithm work?
Facebook is used to share content more than email or any other social media network. It is the most share-friendly platform.
10 ways to optimise your YouTube channel
YouTube’s power has skyrocketed since its launch in 2005, with 2 billion logged-in monthly users, and 71% of B2B marketers using it.
Inspiring Small Businesses: skin:genius
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business
How the LinkedIn algorithm works
LinkedIn is one of the most effective platforms that can help you to target and reach a specific audience and grow your business.
Why templated SEO content doesn't work
Many agencies are still relying on outdated views regarding how to create the 'right' content for their clients.
Marketing your business in the post-Covid economy
The last few months have been “business as unusual” for the majority of businesses, forcing them to rethink their communications and operations as they adapt.
Inspiring Small Businesses: Zip Us In
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.
3 tips for creating a perfect Instagram story
Instagram stories are just as, if not more important than posts, for promoting yourself or your business on the platform.
How to create a small business marketing plan
You wouldn’t start building a house without a plan, budget and setting your expectations. Building your brand works on the same principles
Inspiring Small Businesses: Mind Health Solutions
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.
Lessons from running a business Instagram account
Instagram has fast become one of the most recognisable social media platforms, with user numbers currently in the billions.
Women Tech Global Conference 2020
Squirrels&Bears are proud to be the community sponsor of the Women Tech Global Conference 2020, a virtual event bringing together 100 000 women in tech.
E-book: The essential marketing guide for business owners
Whilst businesses cannot manage the crisis, they can manage their response. And even during these uncertain times, it is important to focus on the bigger picture.
Inspiring Small Businesses: The Level Collective
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.
How to measure ROI on online events
Before you start planning your event, it’s essential to set your objectives – anything from brand awareness to real new customers.
Surviving Lockdown: Tips for staying motivated
If you are a business owner you will understand the potential setbacks, risks and stresses of starting a business.