Inspiring small businesses: The Cake Illusionist
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.
How to conduct a social media audit
How do you know whether social media brings you anything of value or if is it just a ‘nice to have’ addition to your small business marketing?
Advantages and disadvantages of starting a business
Resigning from your job and starting your own business is a huge decision. You are not only changing your job, you are changing your lifestyle.
Inspiring small businesses: Seventeen Minutes
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.
How it works: Google Analytics
In our #howitworks series we focus on simple explanations of various aspects of small business, highlighting the basic facts, what works and what doesn’t.
The beginner’s guide to pay per click advertising
Pay per click (PPC) is a paid advertising tactic where the advertiser pays a publisher for every click on an ad.
Inspiring small businesses: Honest Mum
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.
Overcoming personal setbacks when you work for yourself
Even with the best intentions, ambitions and plans, life sometimes gets in the way and sometimes there is very little that we can do.
How to use hashtags in social media marketing
Hashtags can make a big difference in your social media marketing - they have the power to make your social media posts and profiles more visible and popular.
The complete email marketing guide for 2020
Adding email to your marketing strategies can feel complicated—you’ll need to do everything from improving email deliverability to increasing conversions.
5 reasons why use events as a marketing tool
Online or offline, events are the key drivers for attracting and keeping your potential customers’ attention and nurturing your existing relationships.
Is now the right time to start your business?
Many people like the idea of starting their own business, but the majority of them don’t see it through.
How to define your go-to market strategy
Your marketing communication is directly linked to how your audience sees you and has the ability to form opinions about your business.
How to promote your business before launching it
So you are just about to launch your brand new business with products and services that you can’t wait to show the world.
Inspiring small businesses: MAKE! The Lakes
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.
How to stay productive when you are working from home
Working from home comes with a lot of advantages.You can avoid the rush hour, limit distractions and get more work done.
Video: How to create a social media marketing strategy
You wouldn’t start building a house without a plan and you shouldn’t spend time and money on social media without a strategy.
Third of businesses missing out on employee brand advocates
Over a third of UK employees feel disconnected from their company’s brand and lack skills and resources to be brand advocates, according to our recent survey.
How to align your personal and business branding
Having a great personal presence online is just as important as having a high-quality brand for your business, and it's important that the two are aligned.
Inspiring small businesses: Koru Kids
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from fellow small business owners who started and run their own business.