Why some social posts take off - and most quietly disappear
Marketers often treat viral social posts as unpredictable, but virality is rarely a fluke. A post might seem to explode by accident, but there are deeper psychological reasons behind what takes off and what fades.
If AI doesn’t trust your brand, you don’t exist online
For years, online search followed a predictable rhythm. You typed in a few keywords, hit enter, and scanned a page of blue links. If you were lucky, the answer lived somewhere on page one. If not, you kept digging.
The attention trap: why scrolls are easy and loyalty is hard
Have you ever slipped into a deep scroll on social media, only to realise hours have passed in what felt like minutes? The phenomenon now has a name: doom scrolling.
The psychology behind shaping a strong leadership brand
If you’re in a leadership role, you’re probably visible. People know your name. They’ve seen you in meetings, on panels, maybe on LinkedIn.
How long does it take to convert B2B leads? Longer than you think.
In B2B sales, optimism can be an expensive habit.
How to use storytelling as part of your marketing strategy
Storytelling is one of the most effective ways to attract people’s attention - no matter if your audience is a small child, clients or friends in the pub
How to promote your vegan brand to non-vegans
Vegan products are not new to the market, however, recent innovation in products with similar taste and structure to meat and dairy products has been a game-changer.
How to empower employee brand advocates
Businesses often focus their marketing resources primarily on their external communication and missing out on their closest brand advocates – their own people.
How Start-ups Can Build Their Public Image Over Time
Your public image is much more important than many other elements of your company, even the products that you sell.
How Marketing has Changed Since the Pandemic
The pandemic has impacted all parts of businesses, marketing being no exception. But every challenge is an opportunity to learn.
7 Feel Good Digital Marketing Campaigns During COVID-19
There is no doubt that the last few months have been the most challenging this generation has seen.
How to Effectively Use a Call to Action (CTA)
Your customers are exposed to over three thousand marketing messages on average each day, so if you want them to do something – tell them.
Marketing your business in the post-Covid economy
The last few months have been “business as unusual” for the majority of businesses, forcing them to rethink their communications and operations as they adapt.
The beginner’s guide to social media marketing
There is a good reason why so many individuals and businesses use social media to market themselves. Because it works.
The benefits of outsourced marketing for small businesses
Businesses thrive and grow by focusing on what they do best. Their ability to deliver is what drives customer trust and loyalty
Adapting your marketing communication during Covid-19
It’s business as unusual for a majority of businesses, big or small. But even during challenging times, it is worth asking what this time is best for.
5 effective ways to improve your marketing strategy
Marketing takes work. The more you put in, the more you get out. Sadly, there isn’t a one size fits all approach.
How to use social selling to grow your business
People like working with and buying from people they like and connecting with actual people via social networks is an effective way to build long term relationships.
How to use hashtags in social media marketing
Hashtags can make a big difference in your social media marketing - they have the power to make your social media posts and profiles more visible and popular.
How to promote your business before launching it
So you are just about to launch your brand new business with products and services that you can’t wait to show the world.