Small Business Super Heroes - Magnificent Marrow
The coronavirus pandemic disrupted businesses all across the country and made it extremely difficult for some to continue trading.
How to make your small business brand stand out
Businesses start because of great ideas. The ones that succeed are those who are able to sell their great ideas to their clients.
How to create a successful B2B Instagram strategy
At first glance, it might seem that Instagram is designed for individual influencers and B2C brands, but B2B brands are just as well-positioned.
Marketing to Different Generations
The marketing landscape is ever changing and there are more platforms for promotion available than ever before
How to develop a post-pandemic B2B marketing strategy
The relationship driven B2B marketing has transformed in a significant way and what has started as an immediate response to a crisis, is now becoming the new norm.
Small Business Super Heroes - Lilac Tree
The coronavirus pandemic disrupted businesses all across the country and made it extremely difficult for some to continue trading.
How to make your blog more visible
Having a blog on your website is an incredibly important tool for any business. Despite the ever changing digital landscape
The beginner’s guide to e-commerce marketing
The mass move to online channels means that the noise is louder and it’s harder to stand out, and businesses have to adjust their communication channels and approach.
How can women in business achieve an equal future
In celebration of International Women’s Day, we have asked female leaders to share their personal experiences and advice on progressing in their careers.
How to market your business during the lockdown ease
As we creep ever closer to the normal we recognise, here we have set out some tips to consider for marketing your business between now and your opening date.
Case study: How to use Zoom for networking events
It’s been a while since we were able to attend a traditional networking event due to social distancing measures.
How to develop a TikTok marketing strategy
When it comes to TikTok as a business owner, you may look at the platform and sigh to yourself ‘not another one’!
Strategies for managing work-life balance when working from home
As we power through another lockdown and extended periods of uncertainty, balancing work and life in combined with the pandemic fatigue can be draining on our energy and motivation levels.
Instagram Discovery – How Did You Find Me?
There are many positives associated with seeing the following counter on your Instagram profile slowly go up and up.
How to use storytelling as part of your marketing strategy
Storytelling is one of the most effective ways to attract people’s attention - no matter if your audience is a small child, clients or friends in the pub
The Beginners Guide to Video Content for Beauty Brands
As the marketing landscape continues to expand, heavy emphasis is placed on the power of video content.
Inspiring Small Businesses: Petal & Bird
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.
The importance of inclusion and diversity in marketing communication
A company's culture is guided by purpose and values and these can be put to the test during a crisis.
Business lessons we learned during the pandemic
The year we just left behind is one that will be remembered for many negative reasons. But it has also given us extraordinary demonstrations of resilience
Inspiring Small Businesses: Blomma Beauty
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.