15 ways to increase your website traffic
Building a website is the first step in creating an online presence for your business. It is also the beginning of a long journey of improving site visibility.
Adapting your marketing communication during Covid-19
It’s business as unusual for a majority of businesses, big or small. But even during challenging times, it is worth asking what this time is best for.
5 effective ways to improve your marketing strategy
Marketing takes work. The more you put in, the more you get out. Sadly, there isn’t a one size fits all approach.
50 digital marketing ideas to help your business grow
We put together 50 effective digital marketing ideas to help your business look and grow bigger. You can download the free e-book here.
How small businesses are helping others during the pandemic
Whilst the last few weeks have been truly life changing and challenging on many levels, they also made us see how kind and resilient people and businesses can be.
How to build your brand with storytelling
Every business has a story. It’s their story that makes them unique, whether it’s about their people, customer service or their innovative ways of thinking and working.
How it works: Google Analytics
In our #howitworks series we focus on simple explanations of various aspects of small business, highlighting the basic facts, what works and what doesn’t.
The beginner’s guide to pay per click advertising
Pay per click (PPC) is a paid advertising tactic where the advertiser pays a publisher for every click on an ad.
Is now the right time to start your business?
Many people like the idea of starting their own business, but the majority of them don’t see it through.
How to define your go-to market strategy
Your marketing communication is directly linked to how your audience sees you and has the ability to form opinions about your business.
How to promote your business before launching it
So you are just about to launch your brand new business with products and services that you can’t wait to show the world.
Third of businesses missing out on employee brand advocates
Over a third of UK employees feel disconnected from their company’s brand and lack skills and resources to be brand advocates, according to our recent survey.
How to align your personal and business branding
Having a great personal presence online is just as important as having a high-quality brand for your business, and it's important that the two are aligned.
How to write a successful business award submission
Awards are a great way to prove that you are good at what you do and it gives you external recognition for the work you delivered.
How to create a unique value proposition
Businesses start because of great ideas. The ones that succeed are those who are able to sell their great ideas to their clients.
How to secure partnerships as a small business
This is a guest post by Enterprise Europe Network, the world's largest support network for small and medium-sized enterprises (SMEs) with international ambitions.
How to create a strong visual brand
A picture is worth a thousand words. As research suggests, we only retain 10% of any information heard or read three days later.
How to use storytelling in business
Storytelling is one of the most effective ways to attract people’s attention - no matter if your audience is a small child, clients or a group of friends in the pub.
How it works: Website Domain Authority
In our #howitworks series we focus on simple explanations of various aspects of small business, highlighting the basic facts, what works and what doesn’t.
Review: Tailor Brands, branding tools for small businesses
As a small business, creating a brand that stands out can be overwhelming to start with. Not all of us are tech or design-savvy and more often than not money is tight.