The 2025 Guide to Algorithms, Trends and Strategies
Whether you’re looking to expand your reach, engage new audiences, or future-proof your strategy, this guide will provide you with the tools to stay ahead.
Why content matters: TikTok vs. Instagram
Discover the vital differences between TikTok and Instagram.
Beyond leads: reach and impression share in B2B marketing
Explore the significance of reach and impression share in social media marketing, with a focus on LinkedIn advertising for SaaS and B2B companies.
Zero to hero: Starting a business social media account from scratch
Social media has the word ‘social’ in it for a reason. Whilst great content is a huge part of success on social media, it doesn’t work without the social element.
The power of UGC: How to encourage your audience to create and share
In this blog post, we'll explore five strategies to help you harness the power of user-generated content and turn your customers into enthusiastic brand advocates. So, how can you tap into this powerful resource and inspire your audience to create and share?
Instagram marketing 101: A beginner's guide to building your brand on the platform
This comprehensive guide is designed to equip you with the essential knowledge required to leverage Instagram for building a compelling brand presence.
How to use social media listening to monitor your brand's reputation online in 2023
With its quick and extensive reach, negative feedback or comments concerning your brand can rapidly snowball, causing harm to your online reputation.
5 ways to build a brand community on Instagram
Digital marketing channels might be changing our perception of the marketplace; however, no matter how sophisticated social media platforms get, people still buy from people.
How it Works: The Twitter Algorithm
At Squirrels&Bears we believe in simplicity, and we like to provide clear answers to your questions. In our #howitworks series we focus on simple explanations of various aspects of marketing
The secrets to organic engagement on Instagram
We have discussed the inner of workings of Instagram on this platform time and again, most recently in our guide to how the Instagram algorithm works.
How to develop a TikTok marketing strategy
When it comes to TikTok as a business owner, you may look at the platform and sigh to yourself ‘not another one’!
Instagram Discovery – How Did You Find Me?
There are many positives associated with seeing the following counter on your Instagram profile slowly go up and up.
How to develop a Facebook strategy for your business
Did you know that Facebook has more than 2.45 billion monthly active users? But how do you even begin to get to them?
How to Write a Pitch to an Influencer
Following on from our recent blog post - The Beginner’s Guide to Influencer Marketing – in which we touched on how to pitch to an influencer..
How the Twitter Algorithm Works
While Twitter may have fallen by the wayside for marketing in comparison to its other social sharing competitors, it is still an extremely useful tool for brand awareness amongst other things.
How the Instagram Algorithm Works
Instagram is a powerhouse when it comes to social media marketing and it isn’t going away anytime soon. It is currently the highest-ranking platform for brand discovery.
How does the Facebook algorithm work?
Facebook is used to share content more than email or any other social media network. It is the most share-friendly platform.
10 ways to optimise your YouTube channel
YouTube’s power has skyrocketed since its launch in 2005, with 2 billion logged-in monthly users, and 71% of B2B marketers using it.