E-Book: Marketing a Vegan Brand to Non-Vegans

Vegan products are not new to the market, however, the recent innovation in products with similar taste and structure of traditional meat and dairy products has been a game-changer. More and more consumers are proactively avoiding certain ingredients, driven by medical reasons, healthier lifestyle choices, ethical or environmental concerns. The conscious consumers are shifting from their established approach to shopping and are increasingly taking interest in how and where their food is being sourced and produced.

When you market to non-vegans, the aim is to entice them into buying a vegan product even though that is not how they identify. It can be challenging to strike the right balance when showcasing that you are a vegan brand while also trying to engage an audience that still falls into a meat-eating category. However, being transparent about the benefits of a plant based diet and communicating the right message to the right audience will help you establish a brand even in the non-vegan market.

Download a free copy of your “Marketing a Vegan Brand to Non-Vegans” e-Book and learn how to:

• Define your unique selling point

• Create your brand story

• Communicate with your potential and existing customers