Strategies for managing work-life balance when working from home
As we power through another lockdown and extended periods of uncertainty, balancing work and life in combined with the pandemic fatigue can be draining on our energy and motivation levels.
How to use storytelling as part of your marketing strategy
Storytelling is one of the most effective ways to attract people’s attention - no matter if your audience is a small child, clients or friends in the pub
The importance of inclusion and diversity in marketing communication
A company's culture is guided by purpose and values and these can be put to the test during a crisis.
How to create a marketing plan during the pandemic
The pandemic has fundamentally changed brand loyalty and buying behaviours, creating both a huge challenge and opportunity for growth for businesses.
The importance of search engines when growing your business
When you’re trying to grow your business, there are lots of things you might consider investing your money in.
How to create a post-pandemic marketing strategy
Hope is not a good marketing strategy, and particularly in the current economic environment it is essential to have a strategy and plan in place.
How to empower employee brand advocates
Businesses often focus their marketing resources primarily on their external communication and missing out on their closest brand advocates – their own people.
7 Recruitment Challenges Facing Every Small Business
As a recruiter, it is in your and the company’s best interest to stay abreast of the latest trends of the recruitment world.
20 Free Online Marketing Resources for Small Businesses
To help you with your marketing budget, we have compiled a list of free online marketing resources that you can use to help you get started.
How Start-ups Can Build Their Public Image Over Time
Your public image is much more important than many other elements of your company, even the products that you sell.
How to Effectively Use a Call to Action (CTA)
Your customers are exposed to over three thousand marketing messages on average each day, so if you want them to do something – tell them.
Business Lessons Learned During Lockdown
Whilst the last few months have not been easy; the pandemic has certainly been the time for newfound resilience and adaptability for many businesses.
Inspiring small businesses that adapted during the pandemic
Recent research by Capterra highlighted that since the pandemic hit, 60 percent of SMEs have reassigned employees to different roles in response to COVID-19
How to market to Generation Z
As digital natives, it can be said Gen Z are almost immune to traditional marketing strategies. They value authenticity and are naturally a pragmatic bunch.
Marketing your business in the post-Covid economy
The last few months have been “business as unusual” for the majority of businesses, forcing them to rethink their communications and operations as they adapt.
How to create a small business marketing plan
You wouldn’t start building a house without a plan, budget and setting your expectations. Building your brand works on the same principles
E-book: The essential marketing guide for business owners
Whilst businesses cannot manage the crisis, they can manage their response. And even during these uncertain times, it is important to focus on the bigger picture.
50 ways to market your small business
Businesses start because of great ideas. The ones that succeed are those who can sell their great ideas to their clients.
Creative ways brands are communicating during lockdown
In the recent months spent in lockdown, we have seen some very creative changes in the way that brands communicate.
The benefits of outsourced marketing for small businesses
Businesses thrive and grow by focusing on what they do best. Their ability to deliver is what drives customer trust and loyalty