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Squirrels&Bears
Home
About us
Services
Blog
In the press
Contact
LET'S TALK
Home
About us
Services
Blog
In the press
Contact
LET'S TALK
The paradox of effortless engagement
Strategy and planning Petra Smith 01/05/2025 Strategy and planning Petra Smith 01/05/2025

The paradox of effortless engagement

People are naturally drawn to things that feel easy and require little immediate investment of time or mental energy.  

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How does marketing psychology impact buying behaviours?
Strategy and planning Petra Smith 03/02/2025 Strategy and planning Petra Smith 03/02/2025

How does marketing psychology impact buying behaviours?

What makes us buy things that we don’t necessarily need and how do we respond to various marketing touch points on our journey to the check out?

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Business storytelling lessons we can learn from children’s books
Strategy and planning Petra Smith 13/01/2025 Strategy and planning Petra Smith 13/01/2025

Business storytelling lessons we can learn from children’s books

Whether you are in a kid’s room or the board room, storytelling is a timeless concept that expands the boundaries of age.

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5 digital marketing & PR trends for 2024
Strategy and planning Matt 19/01/2024 Strategy and planning Matt 19/01/2024

5 digital marketing & PR trends for 2024

Explore the five pivotal trends shaping the digital marketing and PR landscape in 2024.

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7 ways to harness psychology in your small business marketing
Strategy and planning Petra Smith 14/09/2023 Strategy and planning Petra Smith 14/09/2023

7 ways to harness psychology in your small business marketing

By tapping into the psychological aspects of consumer behaviour, businesses can unlock numerous benefits, from improved customer understanding to increased profitability.

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5 ways to build a brand community on Instagram
Strategy and planning Petra Smith 20/02/2022 Strategy and planning Petra Smith 20/02/2022

5 ways to build a brand community on Instagram

Digital marketing channels might be changing our perception of the marketplace; however, no matter how sophisticated social media platforms get, people still buy from people.

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How to develop your 2022 go-to-market strategy
Strategy and planning Petra Smith 20/12/2021 Strategy and planning Petra Smith 20/12/2021

How to develop your 2022 go-to-market strategy

To create a successful marketing strategy, the key is to start with the end goal and work backwards, hand in hand with your business goals.

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The Marketing Trends that are Becoming Marketing Norms
Strategy and planning Ashley Hayes 02/12/2021 Strategy and planning Ashley Hayes 02/12/2021

The Marketing Trends that are Becoming Marketing Norms

The marketing industry moves at such a fast pace, it can be difficult at times to keep up with all of the newest trends.

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Why social selling works and how to make it work for you
Strategy and planning Petra Smith 25/11/2021 Strategy and planning Petra Smith 25/11/2021

Why social selling works and how to make it work for you

Our individual networks are powerful – in fact, on average collectively we all have social networks of up to ten times larger than a single corporate brand.

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Implementing Brand Activism into your Marketing Strategy
Strategy and planning Ashley Hayes 19/11/2021 Strategy and planning Ashley Hayes 19/11/2021

Implementing Brand Activism into your Marketing Strategy

As a result of the pandemic, we have seen a dramatic shift in shopper trends over the last two years. Due store closures because of lockdowns and restrictions, the digital side of shopping has significantly increased.

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Developing employee brand advocates in a multigenerational team
Strategy and planning Petra Smith 18/11/2021 Strategy and planning Petra Smith 18/11/2021

Developing employee brand advocates in a multigenerational team

There are currently five different generations working alongside each other in the workplace, presenting new opportunities for businesses.

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Whitepaper: The impact of employee brand advocates
Strategy and planning Petra Smith 11/11/2021 Strategy and planning Petra Smith 11/11/2021

Whitepaper: The impact of employee brand advocates

Businesses often focus their marketing resources primarily on their external communication and missing out on their most powerful brand assets – their own people.

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How it Works: Calls to Action (CTAs)
Strategy and planning Petra Smith 06/09/2021 Strategy and planning Petra Smith 06/09/2021

How it Works: Calls to Action (CTAs)

At Squirrels&Bears we believe in simplicity, and we like to provide clear answers to your questions. In our #howitworks series we focus on simple explanations of various aspects of marketing

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How to effectively use stories in marketing
Strategy and planning Petra Smith 25/07/2021 Strategy and planning Petra Smith 25/07/2021

How to effectively use stories in marketing

Stories are a universal language that everyone can understand. They have the ability to present new perspectives and influence mindsets of others.

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How it Works: Google Ads
Strategy and planning Ashley Hayes 06/07/2021 Strategy and planning Ashley Hayes 06/07/2021

How it Works: Google Ads

At Squirrels&Bears we believe in simplicity and we like to provide clear answers to your questions

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How to make your small business brand stand out
Strategy and planning Petra Smith 13/05/2021 Strategy and planning Petra Smith 13/05/2021

How to make your small business brand stand out

Businesses start because of great ideas. The ones that succeed are those who are able to sell their great ideas to their clients.

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Marketing to Different Generations
Strategy and planning Ashley Hayes 26/04/2021 Strategy and planning Ashley Hayes 26/04/2021

Marketing to Different Generations

The marketing landscape is ever changing and there are more platforms for promotion available than ever before

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How to develop a post-pandemic B2B marketing strategy
Strategy and planning Petra Smith 14/04/2021 Strategy and planning Petra Smith 14/04/2021

How to develop a post-pandemic B2B marketing strategy

The relationship driven B2B marketing has transformed in a significant way and what has started as an immediate response to a crisis, is now becoming the new norm.

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The beginner’s guide to e-commerce marketing
Strategy and planning Petra Smith 13/03/2021 Strategy and planning Petra Smith 13/03/2021

The beginner’s guide to e-commerce marketing

The mass move to online channels means that the noise is louder and it’s harder to stand out, and businesses have to adjust their communication channels and approach.

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How to market your business during the lockdown ease
Strategy and planning Ashley Hayes 06/03/2021 Strategy and planning Ashley Hayes 06/03/2021

How to market your business during the lockdown ease

As we creep ever closer to the normal we recognise, here we have set out some tips to consider for marketing your business between now and your opening date.

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