Impactful Marketing Trends in 2022
Digital marketing is constantly evolving, and the way we approach it is different in 2022.
In this article, I’ll give you an overview of some of the main impactful digital marketing trends with a focus on how they can help you to succeed and have an impact in your industry.
In 2020, marketing changed in ways that nobody could have predicted. Those who meticulously planned out their marketing activities based on what they knew at the start of that year found themselves needing to scrap their plan and start from scratch - if they had one at all.
The future of your marketing will be made up of trends and technologies that are hard to predict. Industry professionals can offer some insights and predictions into what the future might look like, but nothing is certain: The only way to succeed in your long-term marketing strategy is to make a solid plan for the short term.
1. New Methods Of Teamwork And Collaboration
Employee engagement is a powerful business tool. It’s the secret sauce that turns your employees into brand ambassadors, drives productivity and performance to new heights, and builds loyalty to the organization. A happy employee is a productive employee and so more engaged companies outperform their peers by a factor of two.
Rethinking the way we work is critical to the success of your organization and every individual within it. Collaboration is becoming more important than ever, as responsiveness and collaboration across all departments will be key to survival.
2. Story-Driven Content Visualization
The best type of content is visual. From your website's homepage to the pages within it, images help you make a stronger impact with your audience. That's why it's so important to ensure that images are optimized for search engines and make them easy for people to share across social media platforms.
While you can’t control how your users interact with your website, you can control how they engage with it. Content and design are still kings in the digital world, and there’s no reason to believe that trend won’t continue.
Visuals are much easier to remember than text. Using data visualizations and infographics not only makes your message more interesting but can also help your readers to remember your point.
You should never ignore visuals and the basic elements of brand storytelling. Visual content is still very much alive and may even be more important to your business than ever before!
3. Long-Term Influencer-Brand Relationships
Millennials have driven many changes in the marketplace, and marketers still find them valuable to understand when crafting strategies. The Millennial generation is driving a huge amount of change throughout the economy and society in some parts of the world. They are buying and selling products, but also creating services that disrupt entire industries. If you want to succeed in today's marketplace then it's important to understand what Millennials want to buy, or which products they're disrupting themselves by starting their businesses.
Remember that oft-quoted statistic about Millennials making up 75% of the workforce by 2025? Well, it’s already a bad joke. Millennials have already peaked as a percentage of the adult population, making up just over 40% of the global population. And by 2030 this percentage will drop to just under 37% as Generation Z starts to come of age.
Generation Z is the most diverse generation in history. And they’ve grown up with the internet, so they’re digital natives with very different viewpoints than generations that came before them.
More diverse audiences bring new insights and perspectives. Personalize your content marketing strategy to ensure you reach the right audience, at the right time, with the right message.
Millennials are no longer the “it” demographic. As the population ages and a new generation enters the workforce, marketers must take a step back and develop strategies to reach the next generation of decision-makers
As more brands enter the space, audiences will continue to demand higher levels of transparency and authenticity from influencers. As a result, we expect to see an increase in long-term influencer relationships and an overall shift toward always-on programming as brands leverage their audience’s interest in getting more authentic connections with creators.
4. World-Class Customer Experience
This year, marketing is no longer about convincing people to buy from you. Instead, it’s about providing fantastic customer experiences that will keep people coming back for more. The priority has moved towards building a positive business culture and providing great service. When you focus on these things, the marketing takes care of itself.
The online content explosion has started a trend of customers doing their research and giving them more power than ever during the sales process. You can't rely on traditional advertising methods. Instead, you have to earn the customer's trust through carefully curated content that focuses on the things that matter most to them.
Customers want to believe that you have their best interests at heart. What can you do to ensure that your customers are taken care of? How can you give them what they need? You need to offer a unique experience that is tailored to each customer, so they feel like they matter.
If you want to stand out, make it easy for customers to contact and buy from you. Develop a great customer experience so your customers feel valued, respected, and well served. The best way to build loyalty is by providing efficient and convenient service that meets the needs of your customers in a friendly manner.
5. Stay on top of the emerging trends
Marketing without a plan is like driving with no direction, you might get to your destination, but it’s more than likely an accident. Make sure you are always planning ahead and have a multitude of ideas you are constantly brainstorming with your team.
The foundations of success are the same age-old principles that started with customer service: know your audience and understand their needs, and communicate this clearly and consistently. To succeed in any marketing trend you need to have quality content across all channels, which is why we focus on helping our clients create customer-engaging content that drives results.
Content is the foundation of all marketing today. To have success in any consumer-centric marketing trend, you’ll need to have a solid base of quality content across all your marketing channels.