If AI doesn’t trust your brand, you don’t exist online
For years, online search followed a predictable rhythm. You typed in a few keywords, hit enter, and scanned a page of blue links. If you were lucky, the answer lived somewhere on page one. If not, you kept digging.
The attention trap: why scrolls are easy and loyalty is hard
Have you ever slipped into a deep scroll on social media, only to realise hours have passed in what felt like minutes? The phenomenon now has a name: doom scrolling.