Why some social posts take off - and most quietly disappear
Marketers often treat viral social posts as unpredictable, but virality is rarely a fluke. A post might seem to explode by accident, but there are deeper psychological reasons behind what takes off and what fades.
If AI doesn’t trust your brand, you don’t exist online
For years, online search followed a predictable rhythm. You typed in a few keywords, hit enter, and scanned a page of blue links. If you were lucky, the answer lived somewhere on page one. If not, you kept digging.
Lessons from running a business Instagram account
Instagram has fast become one of the most recognisable social media platforms, with user numbers currently in the billions.