Public Relations
Earned media that
breaks through —
and pays for results.
We tell your story to the right people, in the right places. And for clients with shorter-term goals, we offer something rare: pay-per-result PR — you don't pay until we deliver coverage.
Public
Relations
At S&B, we've built a reputation for earned media that breaks through — stories that land in the right publications, reach the right people, and genuinely move the needle.
We bring a journalist's instinct and a strategist's discipline to every campaign. We know what makes a story, we know who needs to hear it, and we know how to make sure it gets told.
Our unique model
Pay-per-result PR
We offer something unique: a pay-per-result PR model. You don't pay until we secure coverage. No results, no fee.
It's a model designed for businesses with shorter-term goals — those who need to build visibility and credibility quickly, want the benefit of a senior PR team without an open-ended retainer commitment, or have simply been burned before by agencies that charged regardless of what they delivered.
When it is the right fit, it's one of the most commercially compelling arrangements available in the UK PR market. A senior team, fully invested in your results, with no fee until we deliver them.
Earned media
We secure editorial coverage in the publications that matter to your audience — nationals, trade titles, digital outlets, and broadcast. We build stories that journalists want to run, not press releases they want to bin. That means understanding the news agenda, finding your angle, and presenting it in a way that makes their job easy.
Every pitch we send is crafted, targeted, and timed. We don't spray and pray. We know which journalists cover what, what they're currently interested in, and how to frame your story so it earns its place on their pages.
Thought leadership
The most powerful PR isn't always a news story. Sometimes it's a well-placed opinion, a timely comment, or a long-form piece that positions your leadership team as the go-to voice in your sector. Thought leadership builds credibility over time — and credibility generates commercial opportunity.
We develop thought leadership programmes that are rooted in genuine expertise, shaped by what your target audience cares about, and delivered through the channels that give you the most visibility.
Interviews, expert commentary & podcasts
Being quoted in the right publication or appearing on the right podcast can do more for your credibility than almost any other marketing activity. It's third-party validation — an endorsement from a trusted source that your marketing cannot replicate.
We identify the opportunities, handle the outreach, and prepare you to make the most of every appearance. Whether it's a national newspaper comment, a sector podcast, or a broadcast interview, we make sure your voice is heard in the right places.
Public speaking
Speaking at the right event puts you in front of a concentrated, high-quality audience — people who have actively chosen to attend and are already interested in what you have to say. It's one of the most effective ways to build brand authority and generate leads in a single engagement.
We identify the right events, develop compelling talk abstracts, and support you through the preparation process so that every speaking opportunity delivers maximum impact.
Award submissions
Winning the right award in the right category can do more for your credibility in a single announcement than months of other marketing activity. It's independent validation — a signal to clients, prospects, partners, and talent that you are exactly as good as you say you are.
We manage the full awards process — from identifying the most commercially valuable opportunities in your sector to crafting the submissions that win. We know what judges look for, how to frame your achievements compellingly, and how to build an awards calendar that maximises both your chances of success and the PR value of every win.
Personal branding
In most businesses — particularly founder-led ones — the most credible and compelling voice the brand has is a person. Not a logo, not a tagline. A human being with a point of view, a track record, and a story worth telling.
Personal branding is the strategic, deliberate process of shaping how a person is perceived — by clients, peers, the press, and the broader market. When done well, it builds trust, generates inbound opportunities, and elevates the entire business.
Where our clients' stories have landed
From nationals to niche trade titles, broadcast to podcasts — a selection of the publications, platforms and award bodies we've worked with.
Ready to get
the coverage you deserve?
Whether you're looking for a retainer, a project, or our pay-per-result model — let's talk about what's right for you.